Jul 30, 2009 while the book s title less and more nearly demands to be mistyped as less is more, rams himself explained his design approach as weniger, aber besser, which translates roughly to less, but better, but the book remains indicative of its title. Gugelots thoughts about good design matched dieter rams ideology of less, but better. The design, first conceived in was intended as a gift for his wife. Rams s early awards for carpentry led to him training as an architect as germany was rebuilt in the early 1950s. Dieter rams as little design as possible wallpaper. Even the legendary sk 4, which hans gugelot and dieter rams designed. Their support and efforts have helped create this book. He quickly became involved in product design famously adding the clear perspex lid to the sk4 radiogram in 1956 and was appointed head of. Sk 4 record player by dieter rams and hans gugelot, 1956 image. A screen printed tuning dial on metal plate replaces the printed paper. If you are not familiar with them, i have compiled them here information courtesy of vits.
With his less, but better philosophy, dieter rams is one of the most influential designers to emerge in the 20th century. Ramss early awards for carpentry led to him training as an architect as germany was rebuilt in the early 1950s. Phonosuper sk 4 deconstructing product design book. Dieter rams jonathan ive, klaus klemp, sophie lovell bok. Dieter rams 10 principles for good design dieter rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today. Often nicknamed snow whites coffin, the phonosuper sk4, newstyle radiophonocombination designed by rams and hans gugelot, and first available in 19567. Dieter rams was born in wiesbaden, germany, in 1932. Dieter rams is an industrial designer closely associated with the consumer products company braun and the functionalist school of industrial design.
Should one want a single book about this important desingner, dieter rams. As a person who paid little attention to dieter rams before, this was an eye opening and informative book. He quickly became involved in product design famously adding the clear perspex lid to the sk4 radiogram in 1956 and was appointed head of design at. Designed by hans hugelot, dieter rams and wilhelm wagenfeld record player for braun ab in 1956 as the phonosuper sk 4. Dieter rams one of the most influential industrial designers of this century. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. As little design as possible book not many if any designers can lay claim to a body of work so far reaching that it has touched the lives of even those who have absolutely no idea who they are, let alone influenced virtually every contemporary. Prompted by an eagleeyed friend, rams applied for a job at the german. The sk4 radiogram, known as snow whites coffin because of its clear plastic lid, epitomised the severe, minimalist aesthetic which became the hallmark of braun. Job smeets of studio job dieter rams might just be the most important industrial modernist still alive. Gugelot worked with a company team headed by architect dieter rams. For a rams fan like me, this book is the ultimate, with every product put. Dieter rams is also very well known for his ten principles for good design.
The artists market, biography, price levels and indices of hisher artworks. Best known for his lengthy career with german consumer goods company braun. The jf chen collection 12 july 2018 the present example is the successor to the groundbreaking sk 4 phonosuper radio, designed in 1956 by dieter rams and hans gugelot. Learn about the artist and find an indepth biography, exhibitions, original artworks, the latest news, and sold auction prices. The design ethos of dieter rams dokumentiert sein schaffen. Braun sk 4 record player, dieter rams and hans gugelot, 1956 courtesy. Dieter rams thesen fur gutes design dw deutsch youtube. The possibilities for innovation are not, by any means. The original hardback book has been reformatted and updated in this.
Stay in the loop with free email updates on your favorite artists. The pareddown designs he created during his careerspanning tenure at the german electronics company, braun, began with his wallmounted 606 universal shelving system intended for the companys new, modern offices. Nov 03, 2015 as head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The cover is cleverly embossed with a texture reminiscent of a braun razor. Industrial designer dieter rams was born in 1932 in wiesbaden, germany.
Radio design little designs cool designs dieter rams design design museum london braun design braun dieter rams charles ray eames. Dieter rams less and more dieter rams, dieter rams. Dieter rams has rationally formulated the true challenges and. Hans gugelot is considered as the pioneer of the system design. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Braun tv by hans gugelot braun design, braun dieter rams.
Dieter rams and the search for good design youtube. As a product designer and university professor, dieter rams. He went on to study interior design and architecture at wiesbaden school of art, graduating in 1953. He is famous not only for this vast array of wellformed products, but for his remarkably prescient ideas about the correct. Even if you dont immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed.
Reviewers of the german edition of this book have compared it to hans winglers. The record player tp1 designed four years only after rams joined braun was a turning point in dieter s works, distinguishing them from the early designs as the phonosuper sk4, conceived at the start of his career for the german manufacturer together with hans gugelot. Steel frame painted with wooden backsides and plexiglass cover nicknamed snow whites coffin. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. During his formative years, he was greatly influenced by his grandfather who was a carpenter, and at the age of sixteen, he started a threeyear carpentry apprenticeship.
Successor to the groundbreaking sk 4 and sk 4 1a, lw reception is added to the fm and mw range of the earlier models. Dieter rams no designer has had a stronger direct influence upon modern consumer industrial design than dieter rams. Formative years dieter rams was born in wiesbaden, germany, in 1932. The sk55, a later model, incorporated some design changes made by rams in the early 1960s. The design ethos of dieter rams bilingual by klaus kemp, keiko uekipolet isbn. Rams became a protege of the ulm school of design successor to the bauhaus luminaries hans gugelot, fritz eichler and otl aicher. Johan gugelot was born on april 1, 1920 in makassar, dutch east indies to dutch parents. Phonosuper sk 4 1956 by hans gugelot and dieter rams for braun 3d model available on turbo squid, the worlds leading provider of digital 3d. Ecko radio and phonosuper dieter rams hans gugelot braun film.
What does good design look like and are there any instructions on how to create it. Dieter rams online shop buy vintage dieter rams design. Enumerating each of his ten principles such as good design is innovative. Hans gugelot 19201965 was an indonesianborn, german engineer and industrial designer. Apr 15, 2016 he worked together with hans gugelot, an dutch architect who was strongly influenced by the bauhaus era. The texts by reyner banham, max bill, kenneth frampton, tomas maldonado, and others reflect the always vigorous dialogue between theory and practice, and are accompanied by nearly 600 illustrations. Nearly all of his books have been translated into other languages as well. On the shaver front, their first order of business was to revamp the model 300. After a recruiting drive by erwin, a braun design team had begun to take shape, led by fritz eichler. Produced his first furniture design for otto zapf 1 prototype rz 57 cabinet, the first system furniture set, designed by dieter rams for otto zapf in 1957 2 sk 5 phonosuper radiogram by dieter rams and hans gugelot 1958, the successor to the groundbreaking sk 4 1959.
The construction of the sides is similar to the gseries but the housing is of dominant sheet metal which allowed a cheap production. In 1954 he was appointed lecturer at the newly founded ulm school of design by max bill. It is no longer a furniture for sound but changes to a sort of fine mechanical character. Braun sk 42 record player by hans hugelot and dieter rams. Less, but better the ideology of dieter rams deerstedt. Tasked with designing a radio and record player combination, the duo constructed a sleek, metal box with wood sides and an acrylic lid. Braun atelier 181 l1 dieter rams hans gugelot radiogram radio record player box. He completed his early education in laren and hilversum, north holland. Dieter rams s early awards for carpentry led to him training as an architect as germany was rebuilt in the early 1950s.
Dieter rams 10 principles for good design 3pillar global. Hans gugelot system design for 15 years hans gugelot is considered as the pioneer of the system design. Dieter rams came on board along with otl aicher, hans gugelot and their students to completely absorb the innovative and functionalist vision of the gute form. Guidelines for the new braun logo, designed by wolfgang schmittel in 1958 courtesy.
Phonosuper sk 4 hans gugelot and dieter rams for braun, 1956 after hitting what one could call a design block in creating a new generation of lowcost radiograms, braun selection from deconstructing product design book. Braun ag, frankfurt the sk 4 has a key position in the reformation of braun. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many. Five copies of new dieter rams monograph to be won dezeen. Nov 28, 2015 video for a class assignment at iit delhis design program. Superhet vhf and medium wave radio, braun, 1961 designed. Together with hans gugelot, dieter rams designed the phonosuper sk4, nicknamed snow whites coffin, the forerunner of the modern hifi system. Later, their ideas would come to be known as 10 principles of good design. Muller, together with designer hans gugelot of the ulm school. Dieter rams, braun clock radio abr 21 signal radio, design.
Now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. Since 1959 we have made and evolved furniture that allows you to live better, with less, that lasts longer. Dieter rams is one of the most influential industrial designers of this past century. In 1950 already he developed the modular furniture system m 125, which became design history at a later time. Dieter rams, legendary industrial designer, whos less but better approach inspired a generation of products, is famed for writing the ten principles of good design. Dieter rams as little design as possible front cover of sophie lovells dieter rams. Click the image to see the dieter rams glasses frame. Hans gugelot biography infos for sellers and buyers. Phonosuper sk 4 1956 by hans gugelot and dieter rams for.
Products in the style of the great master dieter rams. Dieter rams is one of the most influential product designers of the twentieth century. A combination radio and record player, the sk4 was hugely influential, and rams went on to design the first component audio system studio 2, the first portable worldband radio t and the. Please note that you may use the material for current news coverage about museum. For him the aspects of system, function and technical innovation was the key word to good design. In 1934, the gugelot family moved to davos, switzerland for hans s fathers job as a physician. As little design as possible phaidon by the british design historian sophie lovell traces mr. The intent was to learn more about a designer and see if there are any products around that may follow that designers design philosophy. Aware that he was a significant contributor to that world, he asked himself an important question.
How dieter rams made braun look cool the new york times. We have compiled a selection of texts and images for you to download. This list includes some of the most able and talented people in the field of german design, among them dieter rams, hans gugelot, and otl aicher. Everyday low prices and free delivery on eligible orders.
His unobtrusive approach and belief in less but better design generated a timeless quality. Dieter rams is a german industrial designer and retired academic closely associated with the. He was strongly influenced by the presence of his grandfather who was a carpenter. Braun sk4, 1956 by dieter rams dieter rams, dieter rams. Inspired by dieter rams how dieter rams inspired some apple. In dialogue with dieter rams erik mattie 22 in japanese there is a word for all objects made, designed, and improved by people. Get the best deals on braun radio when you shop the largest online selection at.
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