Viral marketing is an idea that spreads and that while it is spreading actually helps market your business or cause. Jagannath international management school a minor project report on viral marketing strategies adopted by todays mncs submitted in partial fulfillment of requirement of bachelor of business administration b. International viral marketing campaign planning and evaluation objective of the study the objective of this study was to explore international viral marketing campaign ivmc planning and evaluation in order to help marketers develop better campaigns. Once you have the first five steps in place, you can really explode your viral marketing campaign with a contest. Viral marketing is a great strategy for doing just that, while simultaneously building your brand. The spread of an effective viral marketing campaign is akin to an epidemic outbreak of a virus, limited only by the potency and relevance of the marketing message. As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is, there are many misconceptions about.
Virality is partially driven by physiological arousal. Another example of a successful viral marketing campaign was the lets say thanks campaign by xerox klopper, 2012 whereby the campaign results were viral more than 1. Viral marketing is an approach designed to get others to share your product for you. The focus of this paper is viral marketing the process of creating, receiving, according to which the passing on of viral marketing messages depends on consumers, category, company, content. International viral marketing campaign planning and evaluation.
Strategize your approach, use your time efficiently and you will see success. And thanks to the evolution of technology such as the internet, the shifts of advertisement changed. If done the right way, it will have more impact than any type of marketing campaign. Rather than relying on traditional media, forwardthinking brands have been utilizing unorthodox avenues from social media ads and guerrilla advertising to marketing stunts that are used to reach a wider audience. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Viral marketing is a marketing practice that leverages network effects and wordofmouth promotion. Viral videos can generate a lot of visitors your way. Considering the effective of viral marketing strategy, this report decides to examine the effects of viral marketing that can make to a company. Jagannath international management school a minor project report on viral marketing strategies adopted by todays mncs submitted.
This selfpropagation occurs at an exponential rate therein lies the true impact of viral marketing. Six steps for creating a viral marketing campaign seo. While viral marketing is often spread through social. Going viral can make a powerful impact on your business and lead to a plethora of future. The motivation for the study came primarily from a research gap in existing literature. Viral marketing is a set of techniques that make use of internet media such as social networks among others in order to increase sales of products and services, or positioning of a brand with the help of the propagation of the message in an exponential or a viral way among internet users. Introduction with consumers showing increasing resistance to traditional forms of advertising such as tv or newspaper ads, marketers have turned to alternate strategies, including viral marketing. The new rules of viral marketing how wordofmouse spreads your ideas for free. Fernando machado turned the fastfood giants into buzzy, relevant, alwaysonpoint brands. Viral marketing utilizes multiple social media formats, including but not limited to blogs, social networking sites, youtube, and email communication.
There is a shift coming to online marketing, and its being pushed by video. The rise of viral marketing through the new media of social media rebecca j. One of the challenges faced by the viral marketing industry is the lack of formal quantitative and qualitative comparisons of this new promotional tool to traditional tools, and the scarcity of systematic methods for optimizing viral marketing. The research project dealt with the open source system typo3 and its degree of. Viral marketing with an example linkedin slideshare. When executed effectively, viral marketing campaigns can create an instantaneous buzz and. Marketing is considered viral when it reaches the point where its being shared by the public at large rather than just its target audience. For the success of the viral marketing strategy, viral marketing techniques applied from diverse platforms needs to be studied. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends. S assistant professor department of business administration sri vasavi college, sf wing, erode introduction viral marketing is a form of online marketing that uses a wordofmouth technique to spread its message. Another example of successful wordofmouth is the blair witch project. Viral marketing meaning in the cambridge english dictionary. The six simple principles of viral marketing practical. List marketing each of these could easily form the basis for a good report.
The author is very interested in the effects of viral marketing, as it is a trend for future business. Patil university, school of management, navi mumbai, in partial fulfillment of the. Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertisers message to other websites or the users create a scenario which can lead to multifold growth. Some of the ways that these the art of the sale videos have spread virally have been surprising. In other words, traditional marketing is where you blast your marketing. We will discuss important topics like wordofmouth marketing, buzz marketing, viral marketing, desirability for control, consumer behaviour, attitude toward the online advertisement, attitude toward the brand, purchase intention.
A general bba 3rd semester evening sectionb batch 201020 submitted to submit by dr. Pdf to win the consumers attention, more prone to advertisement, it is essential that companies interact with them. Pick some small number of people to seed your idea, product, or message. The attitudes of consumers towards viral marketing in. Explode your viral marketing campaign with a contest.
On social media, disneys followers could share a photo of themselves with their own mickey or minnie ears along with the hashtag in order to donate to the makeawish foundation. Many firms have reduced expenditures on traditional advertising, integrating more wordofmouth wom and viral marketing as powerful marketing tools. Challenges and opportunities in viral marketing muthumari. Viral marketing exploits existing social networks by encouraging customers to share product. In some smes the increased brand awareness is more clear and can be seen immediately, such as increased sales, increased frequency on the webpage and billions of viewers on their video. Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Lokesh godwani s2610936 for more presentation, notes, project reports visit a2zmba. The viral marketing trend report spotlights the latest examples of advertising campaigns that are making waves online. Table 3 illustrates a summary of possible log file reports which a marketer can apply.
Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch. Patil university, navi mumbai, department of business management, in partial fulfillment of the. Disney has a long history of working with the makeawish foundation on various charitable endeavors. Alexander tay guan meng head of department lecturer department of international business faculty of accountancy and management. Viral advertising campaigns introduction and literature. Content that evokes higharousal positive awe or negative anger or anxiety emotions is more viral. Indeed you can use a viral report as a complete money making. Viral in literal sense means anything which spreads fast across users. The attitudes of consumers towards viral marketing in malaysia by ler sin wei this research project is supervised by.
You must have seen that the featured books at are often on viral marketing. The attitudes of consumers towards viral marketing in malaysia ler. Viral marketing franchises meet the man behind burger kings and popeyes viral marketing campaigns. In this article seth godin shares his definition of viral marketing, with particular emphasis of differentiating viral from marketing. Pdf the evolution of viral marketing to improve business.
The viral marketing concept as a model for open source software to reach the critical. Study of the effectiveness of online marketing on integrated marketing communication is the bonafide research work carried out by ms. This study aims to understand the drivers of viral marketing and investigates various attributes which influence user to receive and. What is viral marketing and does it actually work in 2020. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much soughtafter strategy, years ago, but that in no way means its old news. When executed properly, this online marketing phenomenon can bring scores of visitors to your business. The rise of viral marketing through the new media of. We believe that solutions to successful viral marketing campaigns must include some vital parts, which 1 engages. This campaign consisted of everything from changing 711s to kwike marts to allowing online users to simpsonize themselves. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The introduction to viral marketing video course will provide you with a basic overview of viral marketing. As shown, internet marketing should not overreach your available time. Viral reports revealed the internet marketing blog of. Viral marketing is a powerful tool that can spread the message of a company or product to a broad range of people in a short period of time.
The authors have come to the conclusion that viral marketing does have an effect on brand awareness, but to different extend for different smes. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence. Pdf on dec 9, 2002, h b klopper and others published viral marketing. This project is all about the desire for control, degree of controllability in online advertisements. Viral marketing as epidemiological model helena so a rodrigues 1. Which viral marketing campaigns are your favorites. In other words, offer a great prize to the subscriber who invites. The dynamics of viral marketing university of michigan. This research paper is mainly focused on how viral marketing affects the global market nowadays. Viral marketing, stripped down to its most basic definition, is a form of marketing that propagates itself. The new wave of viral marketing has become the defining marketing trend of the decade ferguson, 2008. Viral marketing introduction consumers are showing increasing mistrust to traditional advertising such as tv or newspaper ads, meaning for marketers the need to integrate alternate strategies, which include viral marketing.
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